Shoppe Object is a wholesale tradeshow in New York City that also has a digital marketplace. As the designer/marketing manager I was responsible for designing and project managing the production of all the brand’s visual marketing assets. This included marketing emails, social graphics, web design and printed graphics.

Shoppe Object

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General Graphics

Between show cycles, I collaborated with the Founder and Creative Director to shape the ongoing visual identity for Shoppe Object’s digital presence. Drawing inspiration from the show’s bright, colorful aesthetic, I created graphic treatments and patterns using product imagery from the marketplace, applying them across the website and social channels to keep the brand feeling lively and cohesive. I also partnered with the marketing team to refine and elevate our email templates, improving clarity and streamlining transactions for marketplace users.

august 2023

For the August 2023 Shoppe Object show, I led the design and production of all event visuals, inspired by the season’s featured artist, Ruby Bateman. Using both her artwork and the themes within it, I created a cohesive visual system applied across large-scale printed signage, environmental graphics, and a multi-page show brochure. Partnering closely with the Creative Director — who provided all copy — I also project-managed each asset from concept through final production to ensure a consistent and art-forward experience throughout the show.

Click here to view the show brochure

february 2022

For the February 2022 Shoppe Object show, I designed and managed all visual assets inspired by the season’s featured artist, Daniel Barreto. Drawing from his work and artistic style, I created a cohesive visual system applied across large-scale printed signage, environmental graphics, and a multi-page show brochure. Collaborating closely with the Creative Director—who provided all copy—I oversaw each asset from concept through final production, ensuring a polished and immersive experience for the show.